spatial experience

A specialist football store in the UAE, and the first of it’s kind in the region.

NUMBER10 was approached through the mind of a professional footballer. The emotions we imagined a player would experience when walking into the stadium is what we wanted to recreate as a typical customer experience walking into NUMBER 10 for the first time.

Abstractions were drawn from a typical football stadium and the design translates fundamentals of the game into a physical retail store with elements like a player’s entrance tunnel, internal steel truss structures, relevant materials and spectacular lighting.