Blacksmith’s new HQ was to recognize its narrative and growth journey from a small, home-grown cafe into a regional brand cultivating a culture of all things coffee. The concept visualizes the fusion of two distinct functions; an upscale roastery lab merged with your quintessential coffee shop / bar – a progressive entity constantly seeking to grow and revolutionize the potentials of coffee. In referencing a laboratory, the objective was to curate a journey of discovery through space – one that amplifies the art and skill involved in the making of coffee, facilitating an insight into the process via informative displays and interactive discussions. With a roastery, a nitro facility, training rooms and conference areas spread across different levels, the overall space is an experience where a distinct culture is cultivated from the coffee, the people behind Blacksmith, and the customers that drink it.